Marketing Content Strategist

Job description

 

Background

 

Agility PR Solutions provides powerful, yet easy to use media database, monitoring, and analytics solutions for tomorrow’s communicators. Since 2003, clients have trusted our tools and services to help them identify and connect with influencers, capture coverage, and measure impact of everything they do. Our team of media experts make it easy to monitor and measure traditional, broadcast, social and online coverage.

  


We have offices around the globe, including the United States, Philippines, and the United Kingdom, with our head office in Canada’s beautiful capital city of Ottawa. Our Canadian and UK offices are also located in active, prominent areas with quick access to amenities and services for staff and their families.


  

Major Purpose

 
Do you live and breathe the written word? Are you looking to stretch your creative wings? Are you a master of persuasion? Does the content you write generate a loyal following and sales opportunities? If you have the heart of storyteller with the curiosity of a marketer, this could be your dream job.

 

As the Marketing Content Strategist, we'll look to you to create and promote content in a wide variety of formats. You’ll be key to helping the marketing team achieve success and you’ll have creative freedom to build content that motivates people to action. You’ll manage a content calendar to support demand generation activities, lead engagement, customer retention, and brand awareness.

 

We’re looking for someone with an aptitude for technology, a passion for writing stories that resonate, an interest in understanding the business impact of those stories, and the ability to drive real business results.

 

This is an individual contributor role that reports to the Director of Marketing.

 

Key Responsibilities

 

  • Research industry-related trends, topics, and pain points
  • Create and manage an editorial calendar that supports the marketing strategy and goals
  • Write and produce a broad assortment of engaging and persuasive content for:
    • Email campaigns
    • Web
    • Collateral
    • Webinars
    • Client success stories
    • eBooks and guides
    • Blogs
    • Social media posts
  • Find thought leaders who are influential with our audience and coordinate speakers for our monthly webinar series
  • Increase traffic and backlinks by submitting content to external sites and publications
  • Analyze performance and constantly experiment and make recommendations for improvements
  • Work with other members of the marketing team to promote content across a variety of channels


Who You Are

  • Detail-oriented: You have an eye for accuracy and consistency
  • Flexible: You are self-motivated to roll up your sleeves, jump in and get it done. You should be comfortable in a quickly changing environment and work effectively under pressure
  • Organized: You set priorities to manage your time and never miss a deadline
  • Inquisitive: You like to constantly expand your knowledge and skills

Requirements


Required Skills

 

  • 3-5 years of experience in content creation
  • Education in English, journalism, marketing, or communications
  • Excellent writing capabilities and strong command of the English language
  • Familiarity with SEO and content marketing best practices 
  • Project management skills to handle multiple deadlines and priorities
  • Ability to learn new software tools
  • Strong social and communication skills
  • Copywriter/editorial mindset that seeks to understand what audiences consume

     

    Bonus Skills

     

    • Experience with video content
    • Social media expertise
    • Experience with marketing automation or CRM tools (Hubspot, Salesforce)
    • Knowledge of Wordpress for posting content
    • Experience at a B2B, software, or technology company
    • Penchant for grammar nerdery and the Oxford comma


     

    How To Apply

     

    Please submit your resume, and a link to a writing portfolio or samples of past work, through our Careers Page.

     


    Agility PR Solutions welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.


    Application deadline: Thursday, February 20th